Sort of an addendum to earlier post, about MailOnline’s approach to SEO.
brandatmhp:
We were fascinated to read The Drum’s insider story on the secrets behind MailOnline’s huge 100 million readership in January. The relevance to US audiences and that sidebar; that much we knew. It was the approach to SEO techniques that is really interesting.
Having worked with Yahoo!…
My agency, Mandate Communications, have now merged with two of Engine’s other public relations business, Hogarth and Penrose, to form MHP Communications.
So today is my last day at McCluskey International.
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So lots of people have been ranting recently about what amounts to poor media targeting from PRs (if you don’t know what I’m talking about check out the Inconvenient PR Truth campaign from Realwire). I agree with the campaign’s founding point. Mass emailed press releases should be a thing of the past. I’m actually surprised that the campaign’s caused such a stir - surely it’s just stating the obvious?
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Welcome to my new personal blog.
So I’ll start with an explanation of why I’ve set this up. I’ve recently become frustrated at the level of misunderstanding in and of the PR industry, and the people exploiting this unfairly. I’ve got some pretty strong views on this, and (particularly as it is not of specific relevance to travel and tourism) my company’s blog is not really the appropriate place to rant on the subject. So here we are, a place where all opinions expressed are my own!
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