About Me

I work in tech PR at EML Wildfire, and have a few opinions about social media and online PR. You'll find some of them here, in amongst the stuff to do with music and my attempts at photography.

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    In support of SEO journalism

    It’s long been an absolute must for a PR professional to understand at least the basics of SEO. That isn’t to say that the entire profession is now trained up, far from it, but at least if you speak to the majority of PR people they will acknowledge that they do need to know.

    But it seems to be not so in journalism. I’ve often seen journalists who are in fact internet savvy make derogatory remarks about the practice of SEO journalism, presuming it is the worst case of click-whoring; keyword stuffing headlines and shoving random celebrity names into URL slugs. Better to know nothing about this dark art of the internet. 

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